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Alfred Angelo Offers Brides Gowns to Fit Every Economic Budget

    PHILADELPHIA, July 21 /PRNewswire/ -- As the economy leaves the nation
wondering about its direction, brides need not fear for their most sacred
purchase...the wedding gown. Alfred Angelo's bridal collections have
always, and continue to, offer brides a beautiful assortment of gowns for
every budget.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080721/NYFNSS02 )

    "The Alfred Angelo collections give brides a wonderful way to fulfill
their dream of walking down the aisle in their perfect dress, without
additional hardship of another expense to be dealt with post-wedding. In
this current economic environment, as couples are redefining their
priorities for their wedding budgets, it's important for brides to know
they have choices so they don't have to sacrifice on their most memorable
purchase," says Amanda Sheronas, Director of Public Relations for Alfred
Angelo.

    "The Alfred Angelo collections offer wonderful choices starting at
$399.00. We also offer every bride a new dress, made to order for her,
which is a unique offering at this price level. Styles are able to be
customized in a wide range of colors, sizes, and train lengths."

    The Alfred Angelo, Alfred Angelo Sapphire, and Piccione bridal
collections include a broad range of silhouettes in beautiful fabrics,
embellished with exquisite embroideries, beading and laces.

    -- The Alfred Angelo collection embraces "today's bride," with
flattering lines, graceful trains, and elegant embellishments. This bride
is dreamy, yet self-assured. Playful and unique. She's passionate about
comfort and fit. The collection is renown for flattering every shape
beautifully. With the option of trims or details on her dress in 55 colors
from the Dream In Color(TM) palette, brides can truly be part of the design
of their dress.

    -- The Alfred Angelo Sapphire collection is inspired by the
"sophisticated bride," featuring unique gowns with luxe details and
sparkling embellishments. This collection is for the bride who is radiant
and unforgettable.

    -- Luxury is personified in Piccione. Artfully designed, the gowns are
made from beautiful silk, elegantly detailed in exclusive embellishments
like Swarovski crystal beading. Like the bride, attention is paid to every
detail of the gown. A success of meticulous design and construction, the
perfect beginning to Happily Ever After.

    "Whether she is looking for a 'Splurge' or a 'Steal,' a bride can find
her fabulous dress right within our three stunning collections. Alfred
Angelo offers every bride the wedding gown she's always dreamed about, and
the ability to make the vision of her perfect day a reality," says Michael
Shettel, Head Designer for Alfred Angelo.

    "The bride doesn't have to buy a dress tried on by others 'off the
rack,' wait in line at samples sales, or find her 'running shoes' in order
to find her perfect dress. She just has to visit our website,

    http://www.alfredangelo.com, to find one of our retail or authorized
boutiques. It's that simple."

    To view all of the 2008 Alfred Angelo collections, find a location
nearest you, and view the latest happenings in your area, log on to
http://www.alfredangelo.com.